“LuxuryFurniture stores, Do you think really is the place to buy furniture, you, wrong! The show, is the exchange field, is satisfied vanity areas. ”
Recently, Chongqing Furniture Association will go to Guangdong, and Guangdong Furniture Association to discuss the events of The Da Vinci furniture, domesticHigh-end furnitureImpact and market impact. Reporter linked to an industry, the supermarkets of the city’s high-end furniture behind the situation, and so within the relevant understanding.
Mr. Shen, worked hard in the furniture industry for 10 years, specializing in selling high-end furniture, he told reporters, in fact, some of the furniture industry and other industries, have their own “hidden rules.”
Production processes: limit the cost of foreign workers with goods imported furniture have Y
“One is the ‘brandable’, that is entrusted to a domestic business specified foreign factories producing brand-name products, according to the business requirements of manufacturers produce the specified grade of product.” Mr. Shen said, in this case, the foreign manufacturers only for their own guarantee the quality of the brand product, the brand is not responsible for non-manufacturers, and if the domestic price controls on businesses, such as requiring foreign manufacturers to reduce costs of production, and that product quality will naturally be reduced to the original manufacturers of brand products with the existence of multi- differences. Although imports of these products are not really real to those on the European market, high quality furniture.
Another is the same as Leonardo da Vinci’s “OEM.” Foreign companies give domestic furniture factory orders, only OEM, not OEM. Then this dozens of domestic manufacturers, with domestic materials, please domestic designers, as well as domestic workers, ready, it will be furniture, according to the specified requirements, to the bonded port area. Then these companies according to the needs of stores across the country, to transfer goods before shipment, the label affixed abroad.
“This is only a few thousand dollars of original furniture, and turned into hundreds of thousands, even millions of furniture.”
Publicity links: play the three cards rally
Step one: play the “original import of natural forest” card.
“Suddenly, this thing of wood, polished into furniture, then smart people, not spot, where the materials come from Italy, the United States, Canada, natural field, are our ‘origin’, of course, this ‘origin’ play on quotes oh. ” Mr. Shen laughed.
Every company has a dedicated planning department, responsible for making some of the video, above, playing in Canada, Italy, whose natural course, beautiful scenery. Repeated play, allow consumers to form really is a good thing, your subconscious was worth it.
Step two: play the “foreign designer” card.
Once the furniture design and foreign designers put a hook on a qualitative leap. Planning Division staff to find ways, the placement of the sections of the furniture designer’s name abroad.
“This is designed to give the Swedish royal family, that money is designed to give the Dutch royal family, stunning pictures, brought back the consumer’s desire to buy.”
The third step: promotion please also foreigners, very Waner feeling.
“Please people to seize the presence of foreigners is xenophilia psychology. Just please a foreigner, a suit one-stop, straight face, it gives the feeling of great Waner.”
“With more than a few steps, we set furniture, may cost only a thousand thousand, immediately rose to ten to twenty million.”
Sales links: rich people and consumers of psychological warfare to the
“Now some of China’s wealthy, particularly fond of comparisons, just like to buy imported luxury cars, like, you buy that car, I am not a buy, increase $ 300,000, I have to buy.” Mr. Shen said, “So, very often , high-end furniture that is made in the mental game and consumers. ”
As Leonardo da Vinci, like furniture, who can afford to spend as much are hundreds of thousands, millions. Did not care much less tens of thousands, or 10% off or 20%.
Even a lot of time, the higher the price the more it can boast about its identity, more attractive to those who have money have the right people.
“LuxuryFurniture stores, Do you think really is the place to buy furniture, you, wrong! The show, is the exchange field, is satisfied vanity areas. “Concluded Mr. Shen.
Quality assurance: and the ordinary furniture, as will be raising will Diaoqi
Although the origin of Da Vinci furniture, exposed forged shady, but the quality seems not to be criticized.
Mr. Shen explains: “In fact, the quality of high-end furniture, but still better than ordinary furniture in general, although this is not the seller, and it is proportional.”
“The life of furniture and air humidity, degree of consumer care are related, not to say that thousands of pieces of furniture, the defects will not appear on hundreds of thousands, millions of furniture above. According to the rules of the furniture industry look, a piece of furniture in the use of three or four years later, such as sofa fabric pilling,Wood FurniturePaint chips and other things to happen, is normal. ”
Survival: March is not open, open to eat close to 900% profits in March
Many consumers are questioned, often see those expensiveHigh-end furnitureSlack business, the competition is so fierceFurniture MarketHow to survive it?
“Information costs are very slim, very, very high profits. March do not open, open to eat in March, is one such.”
Take about 5,000 of ordinary furniture, the profit probably 30%. Sell three a day, nearly a hundred pieces in January, but also 15 million.
But luxury furniture, price $ 500,000, the profit of close to 900%, or 45 million. We can imagine, as long as a month to sell a quite ordinary furniture store the sum of the three-month profits. Do not worry about the survival of these high-end furniture.
